How to Build a Website That Google Will Like

It’s excellent that you want to construct a website! But what’s the point of having a nice site if no one can find it?

A surprising fact, more than 90% of people start their internet searches with a search engine, and only 0.63% of people click on results on the second page of Google. That’s when Search Engine Optimisation (SEO) comes into play. Your website is more likely to show up when people search for what you have to offer if it is SEO-friendly.

This class will teach you the basics of how to design a website that Google not only sees but also likes. No jargon, no fluff—just smart advice.

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1. Start with a structure that is clear and clean

Google likes websites that are easy to understand, just like your visitors do. Your website should have a clear structure:

• Homepage
• About
• Products/Services
• Blog
• Contact

Check that your menus are clear and that each page links to the proper one. Don’t let your users (or Google) get lost.

2. Use terms that are easy to find and understand.

Think about what people might search for on Google to find your site. The words and phrases are called “keywords.” Put them to use in your:

• Page titles
• Headings, like this one!
• URL (the address of the website)
• Content (but don’t go crazy)

If you sell handmade soaps in Mumbai, you may use phrases like “handmade soaps in Mumbai” or “natural bath products Mumbai.”

Tools That Don’t Cost Anything to Use:

• Google Keyword Planner: Ideal for finding relevant keywords
  
• Ubersuggest: Great for keyword ideas and content suggestions

3. Get It to Work on Mobile

Most WordPress, Shopify, and Wix layouts function on mobile devices right out of the box.

Useful Free Tools:

• Google Mobile-Friendly Test: Check if your site is optimized for mobile devices

4. Speed is really crucial!

Websites that load quickly are ranked higher by Google. To maintain your site speedy, do this:

• Make sure to compress photographs before submitting them
• Don’t use as many plugins or scripts that you don’t require
• Choose a web hosting business you can trust

Things you can use for free:

• Google PageSpeed Insights: Analyze and get suggestions to improve your site speed
  
• NitroPack: Free plan available for optimizing site performance and loading time

5. Write stuff that will aid real people

Start a blog as a tip!
Tell stories, give advice, and share how-to instructions that are related to your business.

Tools You Can Use for Free:

• AnswerThePublic: Discover what people are searching for around your topic
  
• AlsoAsked: Visualizes real questions people ask in Google related to your keywords
  
• Ubersuggest: Offers blog topic suggestions along with SEO data Share tips, how-to guides, and stories related to your business.

6. Use Meta Titles and Descriptions

These are short summaries of each page that come up when you search for them on Google.

• Your meta title should be shorter than 60 characters 
• Make a clear and engaging meta description that is about 150 characters long

Most website builders provide a section where you can fill these out.

Free Tools to Use:

• Yoast SEO (WordPress Plugin): Helps optimize meta titles and descriptions
  
• Rank Math (WordPress Plugin): Great alternative to Yoast SEO

7. Create a Google Search Console account

It’s free, easy to set up, and allows you to view what Google sees when it looks at your site.

• Send in your site map 
• Keep track of which pages are indexed
• Find out what keywords bring people to your site

Just search for “Google Search Console” on Google and follow the steps.

8. Make smart linkages

Internal links (links from one page to another) help Google go around your site better. Links to trustworthy outside sites could help you seem more trustworthy.

For example, you may link from your blog post to your contact form or from your site to your product page.

9. Keep changing things

If your site is up to date, Google knows that your content is new and useful. Add new blog posts, change the pictures, or update the pages on a regular basis.

10. See how well your SEO works and how well it respects the standards set by Google.

After your site is up and running, you should check to see how well it functions and how well it follows SEO best practices. You can see what is working and what needs to be fixed by getting regular checkups.

Free tools to use:

• Google Search Console: For tracking indexing status, keyword performance, and site health
• Google PageSpeed Insights: For speed and mobile usability
• Seobility: Provides a free SEO audit and overall SEO score
• Neil Patel’s SEO Analyzer: Free tool to check your SEO score, backlinks, and suggestions

These tools will show you what Google thinks about your site, what aspects of it may be better, and if it fulfills the current algorithm’s standards.

Last thought: Build for people first

Yes, you want Google to like your site. But the fundamental goal of Google is to help people find the best information. If you make your website valuable, honest, and easy for real people to use, Google will notice.

Keep in mind that SEO is a process that takes time. Keep learning, stay on pace, and most importantly, enjoy building something valuable!