Every second that a visitor spends on your landing page without making a purchase is a missed opportunity.
These 11 free, helpful tools will help you address the leaks and attract more customers to buy.
1. Use free tools to figure out why your conversions are low
| Tool | Reasons To Use | Impact |
| Maze / Useberry (free trials) | Prototype testing with real feedback | Fix issues early before full deployment |
| Quora + AnswerThePublic | Audience insight through real questions | Content built on user questions performs 30% better |
| Optimizely (free tier) | A/B testing and personalization | Small brands have seen 10% conversion gains |
| SEO Minion | SEO checks for UX flow | Proper heading structure can increase organic traffic by 12% |
| WAVE | Accessibility verification | WCAG compliance improves conversions by 15–20% |
| Lighthouse (Chrome DevTools) | Accessibility and performance audit | Fixing 5+ issues can boost mobile conversions by 10% |
| Crazy Egg (free trial) | Click maps, A/B test overlays | Case studies show 15% conversion increase |
| Hotjar (free tier) | Scroll maps, user feedback | Pinpoints exactly where users drop off |
| Microsoft Clarity | Heatmaps, session recordings, rage clicks | Used by 200,000+ sites for UX insights |
| PageSpeed Insights | Test page speed and Core Web Vitals | Every 100 ms delay costs roughly 7% in conversions |
| Google Analytics (GA4) | Check bounce rate, funnels, user paths | Optimizing funnel issues can lift conversions by up to 25% |
2. Why it matters and what to look for
Messages that are clear and valuable (14–21% more sales)
- Strong headline: Use phrases that show how the product will help instead of vague labels. “Boost Leads 30% in 7 Days” was 18% better than “Download Guide,” for instance.
- Supporting subheading: This helps the headline and keeps people from leaving.
- Intent alignment: Making the content of the page match the ad wording cuts the bounce rate by about 20%.
- Clear USP: Facts like “Trusted by 2,500+ companies” make it appear more authentic.
Call-to-Action Optimisation (17% more clicks)
- Make the CTA stand out: A big button above the fold that stood out got 23% more clicks.
- Get rid of CTAs that are in the way:It can be hard to pick when there are a lot of choices. Pick one.
- Repeat CTAs: Put the action after the advantages or testimony so that people know what to do. The order is important: Make sure there is enough space around CTAs so they don’t get in the way.
Build Trust (12–16% greater sales)
Real testimonials: Give names, titles, and images to build trust.
Show security badges: Adding SSL or compliance logos made about 10% more people sign up.
Guarantees of money back: Put them next to calls to action (CTAs) to make sure they work.
Support that is easy to see: Having a way to chat or get in touch with folks cuts down on the number of people who depart by 8% to 12%.
The way the images are set up and how they move (10% greater involvement)
- Logical content blocks: Users think things are too cluttered; give them clear labels to help them find their way.
- Things you should see right away:You should be able to see the headline, USP, CTA, and picture right away.
- Get rid of distractions: Videos or banners that play on their own could lower conversions by 5–8%.
- Include photographs that are relevant: Things are easier to understand when you use infographics.
How easy it is to use on mobile devices (conversions are 18% higher on mobile)
- Big touch targets: Buttons should be at least 48 pixels wide.
- Quick loading on mobile: Keep the time it takes to load to less than three seconds.
- Design for mobile first: Make it easy to locate CTAs and value propositions right away.
Designing forms (10–22% more completions)
- Shorten forms: Cutting the number of fields from five to three increased submissions by about 25%.
- Inline validation: Automatic error warnings reduce down on form errors by half.
- Confirmation of thanks: This lets users know that their submission was successful.
- Social login options: About 14% more people completed forms that were already filled out.
Technical Performance and SEO (a 10% to 40% overall increase)
- Speed matters: Pages that load faster get 30% to 50% more clicks than slower ones.
- Basic SEO: Using the right tags and alt text makes it easier for people to find your pages.
- Track micro-conversions: Keep an eye on clicks, scroll depth, and video plays to see how people utilize your site.
- Make things that are broken work again: 404 errors and JS problems affect the user experience and conversions without anybody noticing.
Set Up for A/B Testing
- Make intelligent guesses: Use data and results that can be assessed to plan your testing. * Keep track of your goals accurately: Use GA4 events to receive clear information.
- Keep track of results: What works for one person might not work for another. Write down what worked and what didn’t.
3. The Most Important Thing
You can make a lot of money by making small changes, like changing the headline, making the page load faster on mobile devices, or shortening the form.
The free tools and organised audit above can help you obtain more customers.
You should think of it as a live document that you should look at during the design phase, the launch phase, and frequent health checks.
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